Facing rapid growth and the needs of a burgeoning population, the City of Whittlesea unveils its Advocacy Prospectus 2025–29, a bold plan for the future! Published on December 23, 2025, this prospectus serves as a comprehensive guide, outlining the city's key investment priorities for the next five years.
The document details 12 crucial projects and initiatives that require collaborative efforts and financial backing from both the Victorian and Australian governments. These priorities are strategically organized under five key themes: Housing, Community Services and Infrastructure, Public Transport, Roads, and Environmental Sustainability.
Considering that Whittlesea is one of Australia’s fastest-growing regions, with a projected population surge from over 244,000 residents to nearly 361,000 by 2041, the need for strategic investment is paramount. This growth presents both exciting opportunities and significant challenges, emphasizing the importance of infrastructure development, sustainable practices, accessible transport, and vibrant community facilities.
- Housing: The city is advocating for increased social and affordable housing options, enhanced homelessness support services, and effective planning strategies to facilitate home delivery.
- Community Services and Infrastructure: Priorities include sustainable funding for Maternal and Child Health services, the establishment of a dedicated Youth Hub, upgrades to mobile and broadband infrastructure, and enhancements to community safety and amenities.
- Public Transport and Roads: The focus is on improving bus services, extending rail lines, and creating safer, more efficient road networks to alleviate traffic congestion and improve connectivity for residents, workers, and students.
- Environmental Sustainability: The plan emphasizes protecting natural environments, investing in biodiversity initiatives, and supporting waste management and illegal dumping prevention.
The Advocacy Prospectus will guide the City Council in its partnerships with government entities, ensuring the securing of funds and the successful delivery of projects that enhance liveability, stimulate economic growth, and preserve the unique environmental character of the municipality.
But here's where it gets controversial... The success of this ambitious plan hinges on collaboration and funding.
The City of Whittlesea Mayor, Councillor Lawrie Cox, stated: “Our community is growing rapidly, and this Advocacy Prospectus gives us a clear and united voice when calling for the investment we need. These priorities reflect what matters most to our residents: access to services, safe roads, reliable transport and a healthy environment. We cannot deliver these major projects alone. By working in partnership with the Victorian and Australian Governments, we can create a stronger, better connected and more sustainable future for everyone who calls the City of Whittlesea home. The document gives a very clear priority list for issues we want delivered as we head to the next State election and will form our agenda as we meet with candidates from all parties or individuals who put themselves forward to represent you in the State Parliament.”
And this is the part most people miss... The plan directly influences the city's agenda as it engages with candidates from all parties leading up to the next state election.
What are your thoughts on the City of Whittlesea's priorities? Do you agree with their focus areas, or do you see other critical needs? Share your opinions in the comments below!
